Skip to main content

Social Media Management

Social media that builds a moat, not a feed

Strategy, content production, paid campaigns, and daily community management, run as a monthly retainer, with every post approved by you before it ships.

6
Platforms managed
Weekly
Reporting cadence
Yours
Accounts stay in your name

Platforms & tools

Where we work

Platforms

  • Instagram
  • Facebook
  • LinkedIn
  • X
  • TikTok
  • YouTube

Publishing

  • Postiz (self-hosted)
  • Meta Business Suite
  • Native schedulers

Paid

  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads

Measurement

  • Google Analytics
  • Platform insights
  • UTM tracking

Capabilities

What we ship

Production-grade social: strategy first, content second, paid and community on top.

  • Strategy & positioning

    Audience research, competitor mapping, channel mix, and a voice guide, agreed before the first post goes out.

  • Content calendar & production

    Content pillars, weekly slots, and batch production, planned a month ahead, every post approved by you before scheduling.

  • Paid social campaigns

    Meta, LinkedIn, and TikTok campaigns run in your own ad accounts: audience testing, creative iteration, budget pacing.

  • Community management

    Comments, DMs, and mentions answered daily with an agreed tone, with escalation to your team when it matters.

  • Multilingual content

    Captions and creatives localized properly (English, Turkish, Dutch, French, and more), not machine-translated afterthoughts.

  • Analytics & reporting

    Weekly snapshots and a monthly review tying social activity to site traffic and leads via UTM tracking, not vanity metrics.

In practice

A closer look at how we run it

A month of content, approved before it ships

No surprise posts. Content is planned in monthly batches on a shared calendar: you see every visual and caption ahead of time, approve or comment, and only approved posts get scheduled, across every platform at the right time for each.

  • Monthly batch planning on a shared calendar
  • Every post approved by you before scheduling
  • Platform-native formats, not one post copy-pasted six times

Community managed daily, not when someone remembers

Comments, DMs, and mentions flow into one inbox and get answered in an agreed tone of voice. Sales questions and complaints escalate to your team with context, so nothing sits unanswered for days.

  • Daily reply triage across all managed platforms
  • Escalation rules for sales, support, and sensitive topics
  • Tone-of-voice guide agreed in onboarding

Reporting that shows business impact

Follower counts don't pay invoices. Weekly snapshots track reach and engagement; the monthly review connects social to what matters (site visits, enquiries, and leads) via UTM-tagged links, so you always know what the retainer returns.

  • Weekly snapshot + monthly review meeting
  • UTM-tagged links tie posts to site traffic and leads
  • Paid campaigns reported with spend and cost-per-result

Choosing a setup

In-house, freelancer, or agency retainer?

Honest trade-offs, including where we're not the right answer.

In-house hire

Maximum context, highest cost

Best for: brands where social is the core channel and daily, on-site content is the product.

  • Deepest knowledge of your product and culture
  • Instant access for spontaneous, behind-the-scenes content
  • One salary rarely covers strategy, design, video, paid, and community skills
  • Holiday and turnover risk on a daily channel

Freelancer

Flexible, budget-friendly

Best for: early-stage brands testing one or two channels with a light posting schedule.

  • Low commitment, quick to start
  • Good fit for a single content format done well
  • Single point of failure, no cover for illness or holidays
  • Strategy, paid, and reporting usually out of scope

Agency retainer

A full team on a fixed budget

Best for: businesses that want consistent multi-platform presence with strategy, paid, and reporting handled.

  • Strategy, design, copy, paid, and community in one budget
  • Consistent cadence, no gaps for holidays or turnover
  • Accounts, audiences, and ad history stay in your name
  • Needs a good briefing rhythm, we're not in your office

Hybrid works too: many clients pair our retainer with one in-house person who feeds us raw, on-site material.

How we work

From strategy to growth

  1. 01

    Strategy

    Week 1–2

    Voice, audience, content pillars, and channel mix, agreed before the first post.

  2. 02

    Create

    Monthly batches

    On-brand creative for every platform, produced in batches and sent for your approval.

  3. 03

    Publish and engage

    Daily

    Approved posts scheduled per platform; comments and DMs answered every day.

  4. 04

    Report and optimize

    Weekly + monthly

    Weekly snapshots, a monthly review, and a content mix that follows the data.

Ways of working

Retainers that fit the goal

Every retainer is quoted per scope after a free discovery call. These are the shapes it can take.

Full management retainer

Monthly, all-in

Strategy, content, publishing, community, and reporting: the whole channel run for you.

  • Monthly content calendar with your approval gate
  • Daily community management
  • Weekly snapshot + monthly review

Campaign sprint

Fixed period

A product launch, event, or seasonal push: concentrated organic + paid effort with a clear end date.

  • Campaign concept, creatives, and landing alignment
  • Paid campaigns in your own ad accounts
  • Post-campaign report with spend and results

Setup & training

One-off, then yours

We build the system (strategy, templates, calendar, tooling) and train your team to run it in-house.

  • Channel strategy and voice guide
  • Templates and a working publishing setup
  • Hands-on training sessions for your team

Frequently asked questions

Everything teams ask before kicking off a project with us.

Still have a question? Talk to us

It depends on your customers, not on trends. B2B leans LinkedIn and X; B2C runs Meta and TikTok; video-led brands add YouTube. We recommend a focused mix in discovery: two platforms done well beat six done thinly.

Ready to grow with AI agents?

Start with a free consultation, or create an account to meet your digital agent team.

Transparent pricing

Simple, predictable pricing for every service. No hidden fees.

Pricing details

Start in minutes

Get up and running with Mars AI in as little as 10 minutes.

View documentation